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IWA 2012
Nuremberg, Germany
The international debut of Arsenal Firearms, new multinational global player of the gun industry, was held in Nuremberg, Germany at IWA 2012 With its impressive range of innovative products, Arsenal Firearms has astonished the gun industry arising strong interest among sporting and law enforcement specialists as well as hunting enthusiasts and gun collectors. For its debut Arsenal Firearms entrusted Antiga Arabia with the development of a comprehensive communication strategy: from concept, building assignment and production coordination of the exhibition stand to catalogue and event merchandising, from the production of various corporate videos to the website development and PR and Press communication set up. Antiga Arabia is proud having contributed to the success of the event and to the massive attention received by the gun industry and the market: one thousand visitors at the stand, over one million viewers connected to Arsenal Firearms's YouTube channel to view the trailer movies and a quarter-million visitors to the corporate website in the first week!
